Lights, Camera, Action! Video Marketing For Your Brand

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021.
 

• 70% of consumers say that they have shared a brand’s video
• 72% of businesses say that video has improved their conversion rate
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

Live Video is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc. 
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Video SEO. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. Check out this guide to learn more about YouTube SEO.

How to Use Live Video (Facebook & Instagram) to Grow Your Business
​Currently, there are a total of 2.6 billion social network users around the globe. Businesses need to stay ahead of their competitors and gain consumers’ attention, which is why you need to build your presence on social media platforms to reach a wider audience.

As of 2017, Facebook and Instagram have 2.2 billion and 800 million monthly active users respectively. These social platforms have introduced live video streaming, which is quite an interesting way to connect directly with your customers and prospects.
 
Did you know that…

• People spend 3 times longer watching live videos compared to pre-recorded video
• 80% of brand audiences prefer watching a live video to reading a blog post
• 82% of audiences prefer a brand’s live video over a social post.

 
Live Streaming Videos: The Most Powerful Way to Share Content
Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses.
 
Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43% of viewers are even ready to pay for live, exclusive, on-demand video from a favorite team, speaker or performer.

Video can make or break your marketing strategy, a simple fact that all marketers agree with. With the new marketing frenzy around live streaming videos, however, you must carefully and thoughtfully show your audience the human side of your business, your sense of humor (if applicable) and offer something of value.

Before the Broadcast1) Set a PurposeNo business should go live just for the sake of being live. You need to have a clear purpose behind your video that you want to broadcast. According to a Harvard Business Review, 87% of purpose-led companies showed positive growth:
 
2) Choose a Suitable Format
Once you know the purpose of your video, make sure that the format matches it. There are several popular live video formats that you can choose from:
·       Product or service reveal
·       Behind the scenes
·       Q&A sessions
·       How-to videos
·       Interviews
 
3) Select the Right PlatformSelecting the right platform for your live streaming video will significantly affect the results it will achieve.

4) Prepare Your Call to Action If you want to make your video more popular, you need to urge your viewers to share it. If you are promoting a product, provide multiple options for the viewers to buy it.
 
5) Promote Your BroadcastDo not count on your followers finding your live streaming video without prior notification. Invest some time to promote your broadcast in advance to engage the attention of your future viewers.

While platform-based tools are a great way of reminding the audience of your upcoming broadcast, you need to be a bit more creative to attract a broader audience.

• Create and post teaser videos
• Create hashtags for the broadcast
• Write blog posts on the topics covered in the video
• Send out a newsletter with the date of your livestream
• Add a banner to the homepage (and any other appropriate page) of your website

If you are ready to take your video content and strategy to the next level reach out to our team at Revolving Mind Media.